Born and brought up in Telangana, which is home to some of the richest weaving traditions, fashion designer Sindhu Yerram always had profuse textile inspiration around her. Whether it’s the intricate geometric-patterned Ikat outfits or the netted and embroidered lehenga sarees, Sindhu has grown up adorning some of the finest weaves of the region. Every time she dresses up for an occasion, there are queries on her styling from the curious acquaintances. A trip to Pochampally for the shopping of her friend’s wedding a couple of years ago only ascertained Sindhu’s gifted styling skills.

When her friend’s family made an impeccably colour-coordinated appearance in Sindhu’s choice of clothes, it was yet another testimony of her fashion quotient.

So when Sindhu decided to switch over from her KYC analyst career with a mutual fund MNC to a professional option that would give her quality family time, fashion designing emerged as an effortless choice. Honing her skills further with a fashion designing course at IIFT Bangalore, Sindhu was now ready to wield her style tool kit. With an eye for colours, contemporary design sense and zest for embellishment, Sindhu began her fashion journey in 2018, initially with jewellery designing and eventually with clothes.

As a promising designer on the block, she started off by making a striking statement with her choice of bold colour palette and a swatch of classy fabrics. Celebrating the traditional while embracing the modern is what Sindhu’s style is all about. With splendidly embellished details, she presents an arresting color pop with her outstanding yoke, neckline, back and sleeves.

A business that initially spread by the word of mouth, gradually gained loyal client base which was built on trust, dependability and customer satisfaction. So much so that even when the lockdowns brought many small businesses to a standstill, Sindhu continued to take new design orders and shipped them on time.